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In a competitive real estate market like British Columbia, standing out isn’t just a matter of pricing or location. It’s about first impressions. And in today’s digital-first environment, that first impression almost always happens online.Professional real estate photography is no longer a luxury. It’s a necessity.At iShot Photography, we’ve seen firsthand how strong visuals impact buyer interest, time on the market, and even final sale price. But what many sellers and agents overlook are the hidden costs of getting listing photos wrong, and the long-term effects those photos can have on a property’s performance.

In Vancouver’s highly competitive real estate market, standing out is everything. With properties selling quickly and buyers browsing listings online before ever stepping foot inside a home, visual presentation has become more important than ever. Enter drone photography and videography, a powerful and fast-growing tool that is transforming real estate marketing across the city.

In real estate, first impressions aren’t just important. They’re everything. In a digital-first world where nearly every home search begins online, buyers often decide whether a property is worth seeing within seconds of viewing the listing. And what drives that snap judgment? The photos.

Vancouver’s real estate market is one of the most competitive in Canada. With so many properties for sale and buyers scrolling through endless listings online, standing out is crucial if you want to sell quickly and at the right price.